Top of The News
by Sarah Mahoney
As part of its transformation, the beauty company hires Aude Gandon from Nestle as chief digital and marketing officer. Read the whole story
BACK-TO-SCHOOL
by Sarah Mahoney
As it recruits a Chief Back to School Officer, the chain leans on social media and kid-powered calm. Read the whole story
BEVERAGES
by Teresa Buyikian
Campaign features billboards and bus and trolley wraps across the country to launch Blueberry Lemonade flavor. Read the whole story
QSR
by Teresa Buyikian
The southern diner staple worked with Chaco footwear to develop two different Waffle House-branded sandals. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
British Columbia's OOH-heavy marketing campaign aims to lure dissatisfied U.S. doctors and nurses to come north for work. Read the whole story
by Fern Siegel
Arnold's social campaign features an animated Franklin offering monetary advice. Read the whole story
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by Wendy Davis
Siding with Amazon, a federal judge in Seattle ruled this week that the company's terms of service allowed it to insert ads in streaming … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I'd say yes. For one, there's too much focus on buzz rather than business, with agentic projects launched to "keep up with the Joneses." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
One of the biggest challenges is sharing data between departments, Collibra and Ascend2 report. Read the whole story