Top of The News
by Tanya Gazdik
One of the fallouts of a "conscious uncoupling" will be the marketing and advertising departments. Read the whole story

BEVERAGES
by Danielle Oster
Official announcement follows a July 16 Truth Social post by Donald Trump claiming the company had agreed to use cane sugar in the U.S. Read the whole story

QSR
by Teresa Buyikian
Jonathan Fitzpatrick spent many years in leadership positions at Burger King. Read the whole story

BACK-TO-SCHOOL
by Sarah Mahoney
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teacher gratitude. Read the whole story

BEVERAGES
by Danielle Oster
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching a prebiotic cola under its flagship brand. Read the whole story

PHARMA
by Les Luchter
Spot plays off the Tagrisso name. "Why do I take Tagrisso?" asks one user. "TagrisSO I can make pancakes," she replies. Read the whole story

DEPARTMENT STORES
by Sarah Mahoney
The department store says the new campaign is building awareness, word of mouth and consideration. Read the whole story

BEER
by Teresa Buyikian
Guinness relies on its tagline from 1950s ads to name the limited-edition Van Leeuwen ice cream flavor. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
GM Rewards Members spend more at the automaker and are more engaged than GM customers not enrolled in the program. Read the whole story
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by Fern Siegel
Tombras enlists three reality TV personalities to highlight added nutrition. Read the whole story