Top of The News
by Tanya Gazdik
With the credit expiring Sept. 30, nearly half of consumers considering buying an EV are now accelerating their purchases. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Brian Nash spent more than a decade at Mazda leading the brand to sales growth while overseeing the dealer network. Read the whole story

HEALTH CARE
by Les Luchter
Opella pain relief brand Aspercreme targets older Americans by featuring the oldest college football player ever to sign an NIL deal. Read the whole story

COFFEE
by Danielle Oster
Kraft Heinz's instant coffee brand is temporarily leaving the "House" behind for a value-focused fall campaign. Read the whole story

SNACKS
by Sarah Mahoney
Black-and-white paths outside stores aim to spark cookie cravings and combat softening sales. Read the whole story

FAST CASUAL
by Teresa Buyikian
Two of Rory Gilmore's boyfriends -- Jared Padalecki (Dean) and Matt Czuchry (Logan) - bring their "small-town charm" to online spots. Read the whole story

PHARMA
by Les Luchter
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs like telehealth consultations. Read the whole story

BEVERAGES
by Danielle Oster
One spot in the longtime campaign shows college fans confused by a town where "we don't kick off" until Sunday. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
A 27-year league partner, the Campbell's brand leans on QB Jayden Daniels, bold flavors, and digital formats to recruit new soup households. Read the whole story

COMMENTARY
by Teresa Buyikian
But while burgers have traditionally led sales for QSRs, sluggish results were forecast for burger, sandwich and pizza restaurants. Read the whole story