Top of The News
by Tanya Gazdik
Elon Musk's companies usually respond to press inquiries by sending a poop emoji. But this time around Tesla has retained FGS Global to respond. Read the whole story

APPAREL
by Sarah Mahoney
Despite tariff pressure and slowing apparel sales, the brand's scarcity and store strategy deliver double-digit growth. Read the whole story

RETAIL
by Sarah Mahoney
ICSC forecasts a late surge in shopping, even as surveys and inflation data muddy what higher spending really means. Read the whole story

QSR
by Teresa Buyikian
The brand is referencing a viral moment when a Taco Bell commercial pre-empted the draft of NBA's Nikola Joki. Read the whole story

GAMING
by Danielle Oster
Blizzard Entertainment staged a procession of hearses carrying apocalyptic messages across L.A., to promote "Diablo IV: Lord of Hatred." Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
App is "an AI health concierge that predicts when you are going to die and helps you live longer," says CEO/founder Brent Franson. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Toyota's deal with nonprofit Music Will includes a $75,000 donation. Read the whole story
by Danielle Oster
The brand staged a "Lit By Sh*t" digital tree projection in New York City, and a national "Data Dumps" digital OOH campaign. Read the whole story

COMMENTARY
by Teresa Buyikian
A Technomic study also took a look at what's driving the success of Chili's, which reported 17 consecutive quarters of positive same-store growth. Read the whole story
by Laurie Sullivan
Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers … Read the whole story