Top of The News
by Tanya Gazdik
In the launch commercial, Brady spends 30 seconds describing the product while expertly avoiding saying its name out loud. Read the whole story
FOOD
by Sarah Mahoney
A 6% slide in salty snacks may mean a portfolio shakeup, while the company bets on a new Goldfish campaign to revive the brand. Read the whole story
PHARMA
by Les Luchter
Supermodel stars in campaign for RVL Pharmaceuticals' Upneeq, a non-surgical alternative for fixing droopy eyelids. Read the whole story
BRAND MARKETING
by Sarah Mahoney
Gartner's new research details how the brand measurement mess is hindering long-term growth. Read the whole story
BEVERAGES
by Teresa Buyikian
After sloth finishes a bottle of Tropicana, he sheds his typically slow demeanor to strut around the jungle, interacting with all kinds of wildlife. Read the whole story
QSR
by Teresa Buyikian
Chain also rolled Pizza Hut Classic location that feature its classic red plastic cups, red roofs, checkered tablecloths and Tiffany-style lamps. Read the whole story
AIRLINES
by Tanya Gazdik
The production, publishing, and brand partnership company will help "reignite the spirit" of the brand, says CMO Sabrina Callahan. Read the whole story
by Fern Siegel
The three-year engagement will increase American visibility for Spain's heritage product. Read the whole story
COMMENTARY
by Jon Last, Columnist
Multiple sources of fan research have shown widespread public apathy among U.S. fans. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
While AI may be "intelligent," it is not necessarily "wise," as wisdom requires judgement. Read the whole story