Marketing Pharma & Health Weekly
Thursday, April 27, 2023
  • In First-Ever Brand Extension, Excedrin Launches Heady Supplements

    The brand's new Head Care supplements won't cannibalize existing Excedrin markets, since they're not meant to be taken for relief of an actual headache. Read the whole story

  • J&J Chalks Up Talcum Charge As Sales, Guidance Rise

    With "30 products or platforms that generate over a billion dollars in annual revenue, we're not dependent on one product," said CFO. Read the whole story

  • Poise Addresses Women's Health Concern

    It's embarrassing, but real. Lots of women over 20 experience bladder leaks - and they use the wrong product to fix it. Read the whole story

  • Study: Big Pharma Avoids TikTok, Pinterest, Snapchat

    Spurning social media, "pharmaceutical companies may be missing an opportunity to engage and build trust with younger generations," according to Worldcom report Read the whole story

  • Physical Therapists Target Long-COVID Sufferers

    For "aches and pains, fatigue, shortness of breath, or other symptoms, physical therapy is the solution," according to a PSA from the American Physical … Read the whole story

  • MegaFood Uses Digital Megaphone To Promote Supplements

    The campaign includes banner and native ads, and is running through the summer on paid social and all major CTV streaming platforms. Read the whole story