"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Eric Olson. Read the whole story
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's health care "has been incomplete," with "studies left unfinished." Read the whole story
Centre for Neuro Skills campaign aims to broaden the definition of rehab "toward a long-term patient recovery mindset," says company VP. Read the whole story
The move bolsters the service offering of Ward6, said to be Singapore's largest independent life sciences marketing agency and expands Klick's operations and client … Read the whole story
"The beauty of connected TV is that we can run one creative on Cartoon Network and another on the Golf Channel," says Dutch CEO. Read the whole story
For one, cancer is usually represented as a "death sentence," unlike depiction in "80 for Brady," with Lily Tomlin's character as survivor. Read the whole story
The health anxiety business is booming, thanks to influencers promoting dubious procedures because there is a financial incentive to do so. Read the whole story