Pharma & Health Insider
by Les Luchter, Staff Writer
Half the country thinks the morning-after pill is illegal, according to Winx co-founder -- so consumer education is top priority. Read the whole story
by Les Luchter
"Consumers crave realness and relatability, yet they also want to be wowed with bold, imaginative storytelling," according to VML Health study. Read the whole story
by Les Luchter
When bristles start wearing down -- so Colgate India uses this image in a new campaign. Read the whole story
by Danielle Oster
The PSA campaign follows a recent study in which 86% of young drivers admitted to social media use while driving. Read the whole story
by Les Luchter
Only 16% of respondents strongly agreed that "pharma firms are patient-centric and prioritize my needs and preferences." Read the whole story
by Danielle Oster
A tongue-in-cheek jingle includes lines like "When it's time for winding down, try murdering some clowns." Read the whole story
by Les Luchter
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immune support and healthier bones. Read the whole story
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by Laurie Sullivan
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency CMI Media Group and media-buying agency Compas will work with Microsoft Advertising to … Read the whole story