Red, White & Blog
That's what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when digital advertising and media-buying technology firm Centro surveyed them about their … Read the whole story
News, even politically charged or "negative" coverage, has little negative impact on brands advertising adjacent to it on a publishers' website. That's the conclusion … Read the whole story
COMMENTARYApparently, the f-word is still capable of giving people a shock -- even in this day and age in which the word is in … Read the whole story
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Is it possible that President Donald Trump could win the Nobel Peace Prize for his historic meeting with Kim Jong-un? Read the whole story
"Placing news ads in an archive designed to capture political advertising implies that Facebook considers there is a political agenda behind journalism," the News … Read the whole story
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Speaking of the unintended consequences of technology -- which I do, a lot -- Trump is launching a trade war via Twitter. Actually, it's … Read the whole story
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Although TV stations have long adjusted to the ups and downs of two-year ad cycles -- big Olympic/political years versus low periods -- it's … Read the whole story
