Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Become a free MediaPost member now to read this article

Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research

All The News That's, Well, Fit: Nielsen Finds Little Negative Impact

by Joe Mandese @mp_joemandese, June 12, 2018

News, even politically charged or “negative” coverage, has little negative impact on brands advertising adjacent to it on a publishers’ website. That’s the conclusion of a Nielsen study released this morning by big newspaper and website publisher News Corp.

The study, “Advertising With News: Examining The Impact of …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.