In the South, college football is everything. Bojangles' Jackie Woodward, chief brand and marketing officer, explains why it moved so fast to sign two top college quarterbacks. Read the whole story
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in … Read the whole story
Omnicom’s Haygarth U.S. has been appointed In-Store Marketing and Merchandising Agency for CKE Restaurants. The agency, part of Omnicom Commerce Group, will work … Read the whole story
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it … Read the whole story
After an approximately two-year hiatus, blockchain has returned to the advertising world. Not in its earlier iteration as a back-office play for bringing more … Read the whole story