Arby's, throwing shade at "mediocre" burgers, jumps into the fray with a limited-edition Wagyu Steakhouse Burger. Read the whole story
The automaker and the fast-casual chain are installing 60 Volvo-branded EV charging stations at 15 Starbucks locations between Denver and Seattle. Read the whole story
Ads in magazines encouraged people to tear them out and crumple them --- a process that produced the desired crunchy sounds. Read the whole story
The spot, via McCann London, is styled like one of Perry's videos, complete with fun outfits. Read the whole story
Grubhub blanketed New York City with OOH placements encouraging people not to skip lunch as they adjust to new work habits. Read the whole story
The estimated media value of advertising from March 23-May 22 placed on streamers' sister TV network airwaves and paid TV advertising was $322.2 million … Read the whole story
- COMMENTARY
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story
