The Volcano Menu consists of the Volcano Taco, the Volcano Burrito, and the option to add Lava Sauce on any item. Read the whole story

SevenRooms has debuted a product that allows users to build targeted campaign segments. Read the whole story

The prize is $100,000 for correctly predicting teams that lost each round of the college basketball tournament. Read the whole story

Goldfish Crackers' annual sales approach $1 billion, helped by LTOs like giveaway of a dish with 301-cracker capacity, in the shape of NBA player … Read the whole story

"Using the real hardwood from the most elite floors in college basketball to smoke our bacon" helped connect brand to "tourney-hungry fans." Read the whole story

Good Crunch pineapple, chili pineapple and banana bites are positioned as "an exciting alternative to traditional crunchy snacks like potato chips." Read the whole story

The company was an early entrant into the ready-to-drink space when it launched Jack Daniel's Country Cocktails in the early 1990s. Read the whole story

In one spot, a barber bites into a Jack Link's beef stick and suddenly transforms into Sasquatch, who uses a chainsaw instead of scissors. Read the whole story

Quirky marketing messaging includes a spot showing office workers crammed into a tiny space to mimic the conditions under which many hens exist. Read the whole story