The department-store company is focusing on making sweet and stylish memories, all season long. Read the whole story

Novel will be the first all-in-one Web3 tool on Shopify and will invite users to create NFTs and drop collections while handling programming and … Read the whole story

Wee billboards hype the grocery retailer's tiny prices. Read the whole story

Fifty-nine percent of Black viewers are more likely to buy from brands that feature someone from their identity group in ads. Read the whole story

New research confirms that while shoppers may be worried, most aren't cutting back. Read the whole story

To help advertisers reach engaged viewers, YouTube will launch a feature called Moment Blast designed for brands to raise awareness in key moments such … Read the whole story

Many retailers and brands are making promises they cannot keep as we head into the holiday season. Read the whole story

How this D2C brand is keeping up with people's changing video preferences. Read the whole story