Apple launched a Mother's Day campaign about a gift documenting the first year of a child's life. Read the whole story

These sales are "In the great tradition of Black Friday, Cyber Monday, and Amazon Prime Day," according to Wired.com. Read the whole story

Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams. Read the whole story

Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025. Read the whole story

In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine the brand and when to serve ads. Read the whole story

TikTok's newest feature, "TikTok AI Alive," pairs its Story Camera with AI to streamline the process of turning static photos into videos, supporting its … Read the whole story

Women’s activewear retailer Beyond Yoga, a subsidiary of Levi Strauss, has appointed Interpublic media agency UM as its media agency of record, the company … Read the whole story

Jennifer Brown shares how SHEIN approaches influencer marketing through trend-based segmentation, regional insights, thoughtful creator selection, and experiential campaigns. Can you guess her favorite … Read the whole story