Retail Media's Rapid Growth Threatened By Fragmentation, Complexity, Platform Gaps
- by Robert Williams , May 13, 2025
As retail media networks
(RMNs) proliferate and the boundaries between retail and programmatic advertising blur, a new
report from adtech platform Koddi suggests the industry’s meteoric rise may be hitting operational turbulence.
Once dominated by tech titans Amazon and Walmart -- who together generated more than $60 billion in ad …
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