The race to mobile point of purchase looks like it's between the retailers and the consumers. Everyone knows big money is changing hands at the last stage of the purchase … Read the whole story
Valassis is unveiling new targeting capabilities through Brand.net, with a service called Geo-Commerce Retail Zone, which uses over 100,000 local targeting zones created by … Read the whole story
The infrastructure for contactless payments, and thus for mobile payments, will be in place sooner rather than later. But will consumers' motivation to use … Read the whole story
The shopping magazine from Consumer Reports, 'ShopSmart,' has picked some of the longest-lived price comparison apps as the best in class for consumers. Read the whole story
To succeed on mobile, marketers need to get smarter about their mobile marketing strategies to be customer-centric and influence them at precise moments of … Read the whole story