MobileShopTalk
by Chuck Martin, Staff Writer
An organization is not likely to find out how their particular customers will react to beacon-triggered messages until they try them. Numerous research studies have shown that a number of … Read the whole story
by Karlene Lukovitz
A new campaign for Perrier mineral water features "District Perrier," a party destination that can be experienced through Tumblr-based and other digital content and … Read the whole story
by Sarah Mahoney
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story