An organization is not likely to find out how their particular customers will react to beacon-triggered messages until they try them. Numerous research studies have shown that a number of … Read the whole story
A new campaign for Perrier mineral water features "District Perrier," a party destination that can be experienced through Tumblr-based and other digital content and … Read the whole story
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story