MobileShopTalk
by Chuck Martin, Staff Writer
The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at retail to a large scale. This … Read the whole story
by Laurie Sullivan
Brands use social media to market and advertise product and services, but miss the opportunity to direct consumers to specific locations like CVS, Wal-Mart … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week brings rumors that Facebook is interested in acquiring Nokia's Here for mobile mapping, a stepping stone to more location-based services for users … Read the whole story