Consumers have more control than ever over their TV viewing, often with the option of cutting out commercials entirely. These campaigns must be extra creative to hold the attention of today's viewer.

Outdoor media must make a quick impact. These finalists get the job done.

These marketers deployed quality content and targeted distribution to convince consumers to open the messages in their in-boxes.

The best paid search campaigns require as much sophistication and creativity as initiatives in TV, radio or other traditional platforms.

The Web isn't just for direct marketing, as these finalists demonstrated with campaigns that were aimed at building brand awareness.

All the ads that are fit to print were on display in this year's newspaper campaigns. Finalists showed how marketers can still create innovative initiatives in this traditional medium.

Madison Avenue broke new ground in magazine ads, showing that good ideas can extend beyond the printed page.

Business-to-business campaigns can be as lively as ads aimed at consumers. This year's finalists demonstrate that industrial media can be creative and engaging.

Once again our editors were hit with a barrage of entries in 17 categories, for a record submission this year. Media in all forms pervade our daily lives (for better and worse), moresoever every year. But in these pages, only those practicing excellence in the craft get a chance for recognition.