Monday, December 9, 2002
  • EA To Target Teen Girls With Sims Online Campaign

    For the first time in company history, leading video game publisher Electronic Arts will target female teens with advertising when it launches its groundbreaking ... Read the whole story

  • Anyone Know Who's Doing Non-Traditional Marketing?

    Anyone got a dictionary? The holiday season is upon us, which means spending time with friends & family. We’ll talk about our lives, loved ... Read the whole story

  • McKinsey Urges Cooperation With TiVo

    McKinsey principal Michael Zeisser says advertisers should put all their eggs into the TV basket and start branching out into the technology that they ... Read the whole story