Wednesday, April 30, 2003
  • Magazine Event Rallies The Troops

    It was a call to arms as well as a call to "lay down your arms" that rang out from Hearst Magazine executive vice … Read the whole story

  • CBS, Fox Win Demos as TV Season Ends

    As the current TV season winds down, CBS scored a familiar win in total household ratings and Fox sailed past NBC in the adults … Read the whole story

  • Turning the Tables on Stuart Elliott Part I

    The first in a 3-part interview of Stuart Elliott, Advertising Columnist at The New York Times, one of the most respected authorities on both … Read the whole story

  • People Meter Study Winding Down

    Arbitron will spend the rest of this year refining its research technique, hoping to give media buyers ratings that let them put measurable radio … Read the whole story

  • Golf Carts as Ad Vehicles

    Technology is turning the humble golf cart into an interactive and measurable advertising opportunity. Read the whole story