Wednesday, April 30, 2003
  • Magazine Event Rallies The Troops

    It was a call to arms as well as a call to "lay down your arms" that rang out from Hearst Magazine executive vice ... Read the whole story

  • CBS, Fox Win Demos as TV Season Ends

    As the current TV season winds down, CBS scored a familiar win in total household ratings and Fox sailed past NBC in the adults ... Read the whole story

  • Turning the Tables on Stuart Elliott Part I

    The first in a 3-part interview of Stuart Elliott, Advertising Columnist at The New York Times, one of the most respected authorities on both ... Read the whole story

  • People Meter Study Winding Down

    Arbitron will spend the rest of this year refining its research technique, hoping to give media buyers ratings that let them put measurable radio ... Read the whole story

  • Golf Carts as Ad Vehicles

    Technology is turning the humble golf cart into an interactive and measurable advertising opportunity. Read the whole story