It was a call to arms as well as a call to "lay down your arms" that rang out from Hearst Magazine executive vice … Read the whole story

As the current TV season winds down, CBS scored a familiar win in total household ratings and Fox sailed past NBC in the adults … Read the whole story

The first in a 3-part interview of Stuart Elliott, Advertising Columnist at The New York Times, one of the most respected authorities on both … Read the whole story

Arbitron will spend the rest of this year refining its research technique, hoping to give media buyers ratings that let them put measurable radio … Read the whole story

Technology is turning the humble golf cart into an interactive and measurable advertising opportunity. Read the whole story