Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games it was 13% higher to $1.1 billion. Read the whole story

As part of its "Football Nation" marketing, Pepsi is offering fans browser extensions that automatically change "soccer" to "football." What's next, "No Coke, Pepsi?" Read the whole story

The media consultant is running a five-day workshop next week on best practices for running a competitive agency pitch. Read the whole story

Dawson previously served as senior vice president-global commerce solutions at Kinesso, the performance marketing agency created by IPG a few years ago that is … Read the whole story

The data benchmarks share of prompt volume among the Big 3 - ChatGPT, Gemini and Copilot - and shows why they truly are the … Read the whole story

With worries about gas and food prices motivating shoppers, this year's deal event will look a little different. Read the whole story

An executive order signed by President Trump will give the government an early look at new AI models before they become public by asking … Read the whole story

Meta is testing a new feature called "Series" that welcomes episodic creator-made videos, to foster engagement around longer-form content on Instagram and Facebook, Read the whole story

A pair of wholesome, high-rated TV co-hosts are coming out with a show whose F-word title flies in the face of their G-rated image … Read the whole story

Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals. Read the whole story

Recent estimates show the three big broadcast late-night shows up 70% in national TV ad revenue to $311.6 million for June 2025-June '26 vs. … Read the whole story

The ads promote three new ready-to-serve drinks. Read the whole story

NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15.2 million uniques, while CBS' "Late Show With Stephen Colbert" had a 30% … Read the whole story

Texas Attorney General Ken Paxton argued that the law gives parents the ability to "review the commercial transactions that app stores and developers are … Read the whole story

Meta has hired Snapchat Senior Director of Content Partnerships Jim Shepherd as its director of content and creator partnerships. Read the whole story