New auditing processes for TV advertising continued to gain momentum yesterday as MediaVest announced a partnership with AudioAudit to "elevate media buying accountability and … Read the whole story
Chances are, whether you're involved in media, marketing, sales, research or all four disciplines, you probably rely on market research data to help you … Read the whole story
While the magazine business inched forward during the first six months of 2003, the industry endured a mild setback in June, according to audited … Read the whole story
Fox Movie Channel, the Science Channel and two Lifetime-branded channels have come out on top among emerging and mid-size digital cable networks in a … Read the whole story