It's the most closely watched media deal of the moment, but the high-stakes negotiations over Vivendi Universal's U.S. media and entertainment assets are nothing … Read the whole story

When the venerable NYT picked up on the "metrosexual" craze, marketers officially added "metrosexual" to their stable of buzzwords - a development monitored very … Read the whole story

After an unprecedented delay and breakout of blackout-affected ratings, TV's summer ratings returned to normal last week. They were still down from the season's … Read the whole story

Two sports-themed spots from Right Guard for its Power Stripe brand took top honors in Intermedia Advertising Group's biweekly ranking of TV ad performance. Read the whole story