With the summer of 2003 behind them, the nation's media planning and buying executives have grown relatively more optimistic about demand for advertising inventory. … Read the whole story
There are a lot of advertisers out there with major dollars searching for new marketing communications methods and venues. There is a lot of … Read the whole story
A leading newspaper economist has revised his predictions for newspaper ad spending downward for 2003, citing the lack of recovery in employment and other … Read the whole story
To hear The New York Times tell it, the Hollywood Reporter's first advertising campaign in more than ten years "pokes fun" at the mag's … Read the whole story
The Parents Television Council fired another broadside at broadcast TV on Tuesday, finding that foul language increased between 1998 and 2002, particularly in the … Read the whole story
In a finding that could shake-up some of the negative thinking surrounding the payoff on direct-to-consumer (DTC) advertising, new research unveiled in New York … Read the whole story