Friday, September 26, 2003
  • Madison Avenue Overhauls Its Media Model, Will The Media Follow

    A new ad industry model for validating the effects of advertising is placing the onus on media to be responsible not just for delivering ... Read the whole story

  • As DMA Issues Concern, Congress Speeds Up Action

    As Congress speed dials new legislation to make a do-not-call list airtight, the Direct Marketing Association is hoping the telemarketing industry respects consumers' desires ... Read the whole story

  • Planners, Buyers Signal Tepid '04 Spending Plans

    U.S. media planners and buyers appear to be far less optimistic about their one ad spending plans for 2004 than Madison Avenue's leading ad ... Read the whole story

  • TV Channel Usage Drops To New Low, But Networks Persevere

    Just as the 2003-04 TV season is getting under way, new research unveiled Wednesday at a MediaPost conference in New York shows that while ... Read the whole story