Monday, September 29, 2003
  • Road To Ad Recovery Hits Some Speed Bumps

    Just when it looked like Madison Avenue was firmly on the road to recovery, some new speed bumps are suddenly popping up. Read the whole story

  • Mostly Ad-Free Medium Breaks Massive Ad Campaign

    A new nationwide medium that accepts little advertising - satellite radio - is breaking a massive ad campaign in a medium that does - ... Read the whole story

  • Nielsen, DC Station End Up In A Storm Over Hurricane Data

    Nielsen Media Research Friday admonished one of its clients - Washington, DC, station WJLA-TV - and asked it to immediately stop airing promos touting ... Read the whole story

  • Latina's Ad Pages Are En Fuego

    When asked about the state of Latina, publisher David Kahn drolly cracks, "Muy fuerte." He pauses for a second, then adds in a considerably ... Read the whole story

  • Weather Touts New Research With A Purpose: A Greater Share Of Market

    At a time when consumer involvement with media is becoming the factor de jour in media planning and buying, The Weather Channel has unveiled ... Read the whole story