Just when it looked like Madison Avenue was firmly on the road to recovery, some new speed bumps are suddenly popping up. Read the whole story
A new nationwide medium that accepts little advertising - satellite radio - is breaking a massive ad campaign in a medium that does - … Read the whole story
Nielsen Media Research Friday admonished one of its clients - Washington, DC, station WJLA-TV - and asked it to immediately stop airing promos touting … Read the whole story
When asked about the state of Latina, publisher David Kahn drolly cracks, "Muy fuerte." He pauses for a second, then adds in a considerably … Read the whole story
At a time when consumer involvement with media is becoming the factor de jour in media planning and buying, The Weather Channel has unveiled … Read the whole story