AS LONG AS IT ALL ADDS UP IN THE END - The Riff has heard a lot of rationalizations about the accuracy of ad … Read the whole story

Zenith Optimedia Group has become the latest ad forecasting group to boost its 2004 U.S. ad spending outlook. In a report released to the … Read the whole story

In a speech acknowledging that changing technology and markets will force Canada's Global Communications Corp. to transform itself from a media company into a … Read the whole story

A year after the newspaper industry enjoyed a banner month in political ad spending, U.S. newspapers turned in surprisingly strong October 2003 advertising results. … Read the whole story

The 2004 political advertising scene is shaping up to be more robust than that of the 2000 presidential election but less than the 2002 … Read the whole story