Monday, January 5, 2004
Advertisers normally use money to make media buys, but beginning this month, an entertainment marketer will use money as a media buy. In what … Read the whole story
After an extremely volatile year of media account turnover in 2002, Madison Avenue experienced a relatively stable year in 2003. A total of $6.1 … Read the whole story
What aren't as high as they used to be, had a topsy-turvy 2003, yet are worth more than they were a year ago? The … Read the whole story
