In a strong indication that the portable people meter system is still very much alive, Arbitron has quietly begun asking radio and TV station … Read the whole story

With all the hype surrounding the final romp for Carrie, Samantha, Miranda, and Charlotte around the Big Apple, let there be no doubt that … Read the whole story

Yellow Pages has struggled to crack the consumer packaged goods ad market for years and now, in a truly unconventional media buy, a major … Read the whole story

What kind of a year was 2003 in the media industry? We will find out in the coming weeks when many of the largest … Read the whole story