MediaDailyNews
Wednesday, January 14, 2004
  • The 'Apprentice' Works

    Maybe Donald Trump has some drawing power left after all. Trump, who normally builds big buildings has helped NBC build some big ratings. "The … Read the whole story

  • In Pursuit of Other Challenges

    Did USA Today correspondent Jack Kelley try to deceive his editors? Did Steve Florio step down as longtime CEO of Conde Nast because of … Read the whole story

  • Using Body Bags To Bag Planners, Mag Seeks To Resurrect 50+ Demo

    AARP The Magazine's attempt last summer to target younger media buyers and planners featured street stenciling on and around Madison Avenue, aerial advertising over … Read the whole story

  • Recruiters Expected To Move Ad Buys From Papers To Web

    When recruitment advertising -- one of the most profitable forms for publishers -- returns with the job market, newspapers may find that a bigger … Read the whole story