MediaDailyNews
Thursday, January 15, 2004
  • ESPN/ABC Boost Market Share, Now Account For One Out Of Two Sports GRPs

    ESPN ABC Sports, already the dominant player in the national TV sports arena, managed to expand its market share by a considerable margin in … Read the whole story

  • The Reality? Consumers Have Already Replaced Nielsen for Us

    Great advertising builds brands and sells products, and anyone reading this probably appreciates how hard it is to create. But when it comes together, … Read the whole story

  • Hallmark Breaks Into Cable's Upper Tier

    After languishing for several years as an "emerging" network, Hallmark Channel has caught fire, ending 2003 with a regular berth in cable's top 10 … Read the whole story