MediaPost Publications - MediaDailyNews 01/22/2004

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Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced
by Joe Mandese
Few people - whether everyday consumers or ad industry pros - would argue that the Super Bowl isn't a big advertising event. But when … Read the whole story
COMMENTARY
Coming Soon to a Desktop Near You: TV Commercials
by
Cory Treffiletti recently made a compelling case that video is about to emerge as a major factor in online advertising. Mr. Treffiletti knows his … Read the whole story

One-To-Exactly-How-Many? Marketers, Researchers Debate Consumer Targeting
by Paul Gough
When it comes to one-to-one marketing, the future is now. That's the message that flowed through the Future of Information Summit, organized by Simmons … Read the whole story