MediaDailyNews
Thursday, January 22, 2004
  • Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced
    by Joe Mandese

    Few people - whether everyday consumers or ad industry pros - would argue that the Super Bowl isn't a big advertising event. But when … Read the whole story

  • COMMENTARY
    Coming Soon to a Desktop Near You: TV Commercials
    by

    Cory Treffiletti recently made a compelling case that video is about to emerge as a major factor in online advertising. Mr. Treffiletti knows his … Read the whole story

  • One-To-Exactly-How-Many? Marketers, Researchers Debate Consumer Targeting
    by Paul Gough

    When it comes to one-to-one marketing, the future is now. That's the message that flowed through the Future of Information Summit, organized by Simmons … Read the whole story