The weather outside might have proved frightful enough to force the Association of National Advertisers to cancel its Agency Relations Forum in New York … Read the whole story
This is a Talking Paper on the Scientific Principles of Media Planning. It's a brief because there aren't many. There are five media planning … Read the whole story
The New York Times Co. turned in a positive fourth quarter in advertising revenues, registering gains at its flagship newspaper and both its New … Read the whole story
Defying magazine industry conditions of gloom and doom, Meredith Corp. performed strongly in the last quarter of the year, as double-digit quarterly revenues boosted … Read the whole story
Ad sales rose at The Wall Street Journal in the fourth quarter, lifting parent Dow Jones & Co. in what the company continues to … Read the whole story