MediaDailyNews
Friday, February 20, 2004
  • Packaged Goods, Entertainment Accelerate Ad Spending Pace -- P&G Supplants GM

    Fueled by a surge in spending by packaged goods and entertainment marketers, the pace of U.S. ad spending picked up throughout 2003, wrapping the ... Read the whole story

  • Scripps Offers Food For Thought, HGTV Too: Seeks To 'Engage' Buyers With Upfront Pitch

    In the first significant ad industry pitch of the 2004-05 network upfront buying season, Scripps Networks this week focused on new research indicating niche ... Read the whole story

  • Univision Reports Sharply Higher Sales

    Riding the momentum of a rapidly expanding audience and strength in adults 18-34, Spanish-language broadcaster Univision Communications reported sharply higher revenues and profits in ... Read the whole story