MediaDailyNews
Tuesday, March 9, 2004
  • Print Outpaces Electronic Media, Grabs Share Of U.S. Ad Budgets
    by Paul Gough

    Contrary to perceptions that the growth in U.S. ad spending is coming from electronic media, print media--thanks to a surprising boost from local newspapers--expanded … Read the whole story

  • Leading Advertisers Post Strong Q4 Results, Bodes Well For Ad Outlook
    by Joe Mandese

    With the U.S. economy entering what is expected to be a solid expansion year, the vast majority of the nation's largest advertisers ended 2003 … Read the whole story

  • Young Male Viewers Watching Less TV, Older Men Watching More
    by Larry Dobrow

    Young male viewers are continuing their exodus from network TV, according to a new report from a top media shop that reveals another lesser … Read the whole story

  • New York Times: Early-Year Ad Outlook Isn't All That Great
    by Paul Gough

    One of the nation's biggest newspapers--and a key indicator of the strength of national advertising--acknowledged Monday that the first two months of 2004 haven't … Read the whole story