Moving with a momentum not always associated with trade association initiatives, the influential TV Advertising committee of the Association of National Advertisers has approved … Read the whole story
The technology wonks at IDC have released yet another study touting the increased adoption rates and massive growth potential of digital video recorders--and this … Read the whole story
American Express' decision Tuesday to keep its media account with MindShare following an extensive review may signal a new era for media services pitches, … Read the whole story
A study that surveyed the media consumption habits of 2,000 urban residents found that they are loyal to major media brands and use premium … Read the whole story