MediaDailyNews
Wednesday, March 31, 2004
  • Upfront Task Force Gets Green Light, First Meeting Eyes 'Stop-The-Clock' Measure

    Moving with a momentum not always associated with trade association initiatives, the influential TV Advertising committee of the Association of National Advertisers has approved … Read the whole story

  • Despite Fits, False-Starts, DVRs Poised For Explosive Growth

    The technology wonks at IDC have released yet another study touting the increased adoption rates and massive growth potential of digital video recorders--and this … Read the whole story

  • Amex Sticks With MindShare, Signals Shift In 'Mandated' Media Reviews

    American Express' decision Tuesday to keep its media account with MindShare following an extensive review may signal a new era for media services pitches, … Read the whole story

  • Multicultural Audiences Want Culturally Relevant In-Language Programming, Study Finds

    A study that surveyed the media consumption habits of 2,000 urban residents found that they are loyal to major media brands and use premium … Read the whole story