Procter & Gamble, the nation's largest advertiser, initiated a new kind of media services review on Thursday and it is one that could fundamentally … Read the whole story

In another indication that the pace of new media agency business may be waning, media account turnover continued to ebb through the first quarter … Read the whole story

Advertisers must go where consumers are--and that's practically everywhere, according to a new Yankee Group report on consumers' media consumption habits. Read the whole story

Yet another study on simultaneous media usage has confirmed what many media pros have long suspected: audiences continue to inhale several media at once, … Read the whole story

To help promote and guide viewers to the wall-to-wall coverage of the Summer Olympics on its myriad networks, NBC has turned on to the … Read the whole story