In a move that could bring video games into the advertising mainstream, Nielsen today will release findings of a preliminary report on video game … Read the whole story

At some point, you'd think the year-over-year comparisons for magazine ad demand would begin to get easier, but publishers recorded their tenth consecutive month … Read the whole story

At a time when many programmers are striving to play it safe in an effort to appeal to Madison Avenue, Bravo is seeking to … Read the whole story

Although national radio advertising had a tough 2003, it seemed to work just fine for most of the industry's top advertisers. Eighteen of the … Read the whole story