Friday, April 30, 2004
  • Meeting Fails To Nudge Buyers, Sellers To Make Upfront Changes

    The first-ever industry-wide meeting to resolve a litany of vexing upfront sales practices may also be its last. After five hours in the boardroom … Read the whole story

  • News Analysis: Closing The Door On Upfront Reform

    The official story is that nothing substantive happened during the first and possibly only NUDG (Network Upfront Discussion Group) meeting. The real story is … Read the whole story

  • Advertisers, Agencies: Cable Nets Likely To Benefit From Upfront Share Shift

    Cable networks are likely to see an increase in upfront ad spending this year, while broadcast network budgets seems less likely to grow, according … Read the whole story