The first-ever industry-wide meeting to resolve a litany of vexing upfront sales practices may also be its last. After five hours in the boardroom … Read the whole story
The official story is that nothing substantive happened during the first and possibly only NUDG (Network Upfront Discussion Group) meeting. The real story is … Read the whole story
Cable networks are likely to see an increase in upfront ad spending this year, while broadcast network budgets seems less likely to grow, according … Read the whole story