CBS unveiled a fall primetime schedule that has the fewest new hours and shows of any broadcast network, with three new dramas (including "CSI: … Read the whole story

When CBS President Leslie Moonves met the press for a pre-upfront briefing a few weeks ago, his intention to seek double-digit CPM increases made … Read the whole story

First things first: A quick note of thanks to the many kind readers who took the time from their busy schedules to respond last … Read the whole story

Less than a month after they took their jobs, ABC's new leadership Tuesday met the ad community. And judging from the initial reaction, it … Read the whole story

Martha Stewart Living, once one of the most attractive media buys in the home category, has become a no-fly zone for media buyers hoping … Read the whole story

If last year's upfront presentation seemed staid and somewhat timid--perhaps a harbinger of the dismal season that followed--the WB seemed determined not to make … Read the whole story

In what has grown into an incredibly partisan and politically distorted battle, Nielsen Media Research Tuesday got some much needed support for the rollout … Read the whole story