MediaDailyNews
Friday, June 18, 2004
  • Nielsen: We Undercounted People Of Color, Not Blacks, Hispanics, But Asians
    by Joe Mandese

    A report released late Thursday by Nielsen Media Research reveals just how complex it can be to accurately measure multicultural audiences, even within a … Read the whole story

  • Mag Rack: A Handy Book About, Well, 'Books'
    by Michael Shields

    The Magazine Publishers of America has released the 2004 edition of its annual "Magazine Handbook" and if you're involved in print planning, the 52-page … Read the whole story