A new study that was intended to clear up some confusion surrounding readership estimates for national Sunday newspaper supplements has sparked a row between … Read the whole story

Time Inc. has begun pitching advertisers on an innovative new weekend magazine reach package that combines just resurected Life with People magazine, Mag Rack … Read the whole story

Arbitron, a publicly held media research firm that has been depending on shareholder backing to support aggressive expansion plans including the development of a … Read the whole story

Good sponsorships and entitlements forged between advertisers and networks are like a long-lasting marriage. It takes a lot of work and communication. Read the whole story

Before "The Apprentice" began last January, Donald Trump had one fear: Failure. As he told a standing-room-only crowd at the PROMAX&BDA conference Thursday afternoon, … Read the whole story