Both agency and client focus on cost efficiency versus growth and effectiveness is "shocking," states the report, from Forrester and the 4As. Read the whole story

Telemundo had 9.4 million viewers with Peacock at 13.0 million, according to preliminary Nielsen results and Adobe Analytics. NBCU says Total Audience Delivery came … Read the whole story

By deploying advanced AI tools, Reddit reduced user exposure to spam by 20%, ridding the platform of nearly 2 million fake votes daily, and … Read the whole story

With "Believing is Seeing," the retailer thinks the store experience will be enough to drive big-ticket spending. Read the whole story

Roku has seen rapid growth in viewing and ad revenue, but its business revolves around an increasing benefit from subscription revenues - ad-free and … Read the whole story

Two classic TV comedies come to mind with the announcement that "Naked and Afraid" will have its contestants stranded on a remote island after … Read the whole story

AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation … Read the whole story

Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life … Read the whole story

Criteo has been building its ad business and partner network for years. Two companies - an equity and an investment firm - are now … Read the whole story

Microsoft is cutting 4,800 jobs - impacting 20% of the staff of its gaming division Xbox, which is expected to be fully restructured, according … Read the whole story

For every hour spent online searching for information, only 15 minutes is spent on the open web. Traditional search behavior continues to collapse as … Read the whole story

Raphael de Andreis, CEO Western Europe, will add the CSO remit to his current duties. Read the whole story

Direct, digital-access internet TV systems have made set-top boxes irrelevant, as we saw early on with Sling TV, Hulu Live + TV, DirecTV, YouTube … Read the whole story