New research on the commercial zapping habits of TV viewers, especially those equipped with digital video recorders (DVR), reveals that advertising frequency may be … Read the whole story

Cable TV might have gotten its billion-dollar increase in the upfront. But what isn't clear is where it came from--the broadcast networks or new … Read the whole story

Long the bright spot of the advertising industry, media planning and buying continues to lead growth at WPP. Read the whole story

In an effort to legitimize itself in the eyes of advertisers, and ultimately to divert some more media dollars toward the senior market, the … Read the whole story