Following a series of high profile circulation discrepancies, The Audit Bureau of Circulations' board Monday issued an uncharacteristic censure of three major daily newspapers: … Read the whole story
In a surprising development that may hint at Nielsen's long-range plans for the portable people meter, the U.S. TV ratings giant Monday announced plans … Read the whole story
Marketing consultants speaking at the AD:Tech-Chicago trade show on Monday issued a wakeup call to marketers, agencies and interactive tech vendors proclaiming 2006 "The … Read the whole story
The Association of National Advertisers has stirred up a long running debate between network buyers, advertisers and the major TV networks regarding commercial integration … Read the whole story
Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike … Read the whole story