In the last few weeks, there has been a fierce fight over who is king of what has traditionally been the sleepiest time of … Read the whole story

I've been involved in media planning and buying for more years than I care to admit. I've put together media plans for consumer clients … Read the whole story

Just as Madison Avenue begins taking the emerging medium of video games seriously as an ad medium, big changes are taking place within the … Read the whole story

The Association of National Advertisers is attempting to rally interest in and around Ad-ID, Madison Avenue's digital advertising coding initiative. Read the whole story